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GuideIT Welcomes Bobby Barajas as Chief Revenue Officer

Barajas brings 20+ years of successful business development and relationship management experience to GuideIT

Plano, Texas (March 17, 2016) – GuideIT, a Perot company, and provider of technology optimization services, today announced the addition of Bobby Barajas as Chief Revenue Officer. Barajas has a proven track record of effectively managing sales teams and growing revenue.

Barajas brings over 20 years of successful business development and relationship management experience to GuideIT. He has held leadership roles at several healthcare technology focused companies where he demonstrated time and again his ability to grow revenue and lead teams of people.

“Building and fostering relationships, both internally among my team and with external partners and customers, is my passion,” commented Barajas. “I’m excited to join GuideIT where customer satisfaction through mutual trust and respect is so highly valued.”

Prior to joining GuideIT, Barajas served as Vice President of Sales and Marketing at Loopback Analytics where he was responsible for the execution of the company’s national client development, marketing and account management functions. While at Loopback Analytics, Barajas also managed the company’s relationship with the nation’s largest retail pharmacy organization, as well other key clients.

Barajas also served as Southern Director of Business Development for Zotec Partners and Executive Vice President of Sales at Xactimed, Inc. While at Xactimed, he led the creation and development of Xactimed’s national sales organization.

“We couldn’t be happier to welcome Bobby to our team,” added Chuck Lyles, CEO of GuideIT. “He embodies our company values and has a proven track record of leadership and success. One of our taglines is ‘We help companies lead.’ Seems to me like we couldn’t have found a better fit.”

Barajas is a north Texas native and holds a bachelor’s degree in Business Management and Industrial Relations from the University of North Texas in Denton.


About GuideIT

As a provider of technology optimization services, we believe doing technology right is the difference between leaders and the rest. We help companies lead. Through a collaborative and easy-to-do-business-with approach, the company helps customers align IT operations in meeting their strategic business needs, better govern and manage the cost of IT, and effectively navigate change in technology. Learn more at


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